
In the majority of cases Goh does throw a pokeball first, but when that fails he moves straight to battling. He has also been battling or befriending pokemon even without throwing a ball for a while now.
Everything the show does indicates that Goh thinks of his pokemon as companions, the fact that we don't see as much interaction between them as we could have is more due to the series episodic nature than Goh's character. Even Ash hardly interacts with his pokemon and they often disappear for multiple episodes at a time. If Goh's pokemon can be reduced to tools due to their lack of screentime, then isn't it the same for Ash and the other cast members?
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